What Is Competition Analysis Kite

Every SEO agency has faced the same conversation. A prospect says their traffic is flat, their rankings are slipping, and they do not understand why a smaller competitor keeps outranking them. The natural instinct is to promise better content or more links. But without a clear view of what the competitor is actually doing, that promise is a guess. That is where understanding what is competition analysis becomes the difference between guessing and knowing. Competition analys